It’s Just A Job
I subscribe to 66 RSS feeds. Of course I don't have time to read them all every day. The ones I do take time to read without fail are the ones listed on the left side of these posts.
It's not unusual that I have that "slapped in the face" feeling when I read these – and I don't mean that in a negative way. A virtual slap in the face isn't so bad; and boy did I have a big one when I read Seth Godin's post today, Evolution of every medium. It's short, so I'm just going to share it with you here – but if you get a chance to read Seth, online or in print, you'll be better off for it.
Evolution of every medium
- Technicians who invented it, run it
- Technicians with taste, leverage it
- Artists take over from the technicians
- MBAs take over from the artists
- Bureaucrats drive the medium to banality
TV used to be driven by the guys who knew how to run cameras and transmitters. Then it got handed off to the Ernie Kovacs/Rod Serling types. Then the financial operators like ITT and Gulf + Western milked it. And finally it's just a job.
Same thing happened to oil painting and it'll happen to your favorite slice of the web as well.
The reason this hit me is because my day job is in the television industry. The very same day job that I dreaded returning to. The very same day job that I wish I didn't have to do every day. And yet – it's in television! That's freaking COOL. Isn't it? Wasn't it? I get to do really cool stuff and sometimes, if everything works right, I can go home at night and actually see things on TV that I worked on.
Damn it, why isn't that cool! Why isn't everyone I work with totally pumped to be doing such cool stuff! Oh. Right. Bureaucrats. Banality.
And finally it's just a job.
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